The FCA has proposed that the new rules will come into force in several stages, with the labelling and naming and marketing requirements, and associated consumer-facing and pre-contractual disclosures, coming into force on 2 December 2024. Ongoing product-level disclosure requirements would apply one year later. Firms with AUM above £50 billion would be required to produce entity-level disclosures by 2 December 2025, whilst the requirement would apply one year later to firms with AUM above £5 billion.