Dictionary

Marketing & Advertising - Industry Sector

From the Collaborative Bond and Money Market Data Portal 

The Marketing and Advertising Industry Sector comprises companies providing advertising, marketing or public relations services.  

The Industry Sector is a classification that describes the activity of an entity within the economy. The classification is based on where the relevant entity derives the majority of its revenue. 

In the Collaborative Bond and Money Market Data Model the Marketing and Advertising Industry Sector appears within the Industry Sector Type: Corporate.  

CMDportal uses industry sector classifications both at the Legal Entity level, as well as at the Group level. At the Legal Entity level the entity is classified by their actual industry activity. Accordingly, we classify a finance company that is part of a marketing and advertising company as a financial corporate at the entity level but at the group level as a marketing and advertising company. 

Based on available data, on the 18th of April 2018 the size of the Marketing and Advertising Bond Market at entity level was USD18bn equivalent. At the group level the size of the market was USD16bn equivalent.  

For information on the size of the Marketing and Advertising Bond Market, please use our data sheet tool

For information on the composition of the Marketing and Advertising Bond Market, please use our issuer search tool

For information on active dealers in the Marketing and Advertising Bond Market, please use our dealer search tool

For information on active investors in the Marketing and Advertising Bond Market, please use our investor search tool.